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Brick Live - Built for LEGO® Fans

LAUNCHING THE UK’S BIGGEST LEGO® SHOW

BRICK – Built for LEGO® Fans was created to celebrate all things LEGO®, with its main aim to bring together fans across the UK. Our mission was to introduce exciting content that would attract a mass audience to the event, creating a memorable experience for all visitors and exhibitors.

The first BRICK – Built for LEGO® Fans was in 2014 was held at the Excel London, a sell out!! BRICK featured amazing LEGO® models, vintage, and rare LEGO® collections, big-name retailers, Lego licensee’s, interactive zones and live entertainment. Launching at The NEC in addition to Excel in 2015 and 2016 before it was licenced in 2017.

Channell Events undertook all aspects of event direction, sales, marketing, planning, logistics, content, programming, partnerships and contracted additional support in operations and PR.

2016 saw new owners and a new name BRICKLIVE. Channell went on to work with partners in a number of territories. Launching BRICKLIVE Basel in May 2017 with the local team, a great new challenge with a successful first event.

 

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Event
Management

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Franchise Development & Management

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Procurement
& Operations

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Stand & Sponsorship
Sales

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Programming
& Talent Management

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Brand Liaison

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Sales

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Marketing

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PR

THE OUTCOME

Over 48,000 visitors attended, and the audience continues to grow year on year, with fans from all over the UK eager to explore the show. The marketing campaign reached millions through dedicated partners, supporters, associations, media buying and social media. The show offers fan displays, retail, licensee’s, interactive features, demonstrations and some of the coolest LEGO® brands along with over 3 million BRICKS to play with….Our mission was to launch with exciting content to attract, innovate and enthuse the visitors. In 2015 adding a further date at NEC the show attracted over 60,000 fans.

Our 2024 Events Calendar

We are delighted to have some incredible Festivals and Markets ahead of us this year. Take a look at our calendar of events.