BRICK – Built for LEGO® Fans was created to celebrate all things LEGO®, with its main aim to bring together fans across the UK. Our mission was to introduce exciting content that would attract a mass audience to the event, creating a memorable experience for all visitors and exhibitors.
The first BRICK – Built for LEGO® Fans was in 2014 was held at the Excel London and was a sell out!! BRICK featured amazing LEGO® models, vintage and rare LEGO® collections, big-name retailers, interactive zones and live entertainment.
Channell Events undertook all aspects of event direction, sales, marketing, planning, logistics, content, programming, partnerships and contracted additional support in operations and PR.
2016 saw new owners and a new name BRICKLIVE, has gone onto work with partners in a number of territories. Launching BRICKLIVE Basel in May 2017 was a great new challenge with a successful first event.
Over 48,000 visitors attended, and the audience continues to grow year on year, with fans from all over the UK eager to explore the show. The marketing campaign reached millions through dedicated partners, supporters, associations, media buying and social media. The show offers fan displays, retail, licensee’s, interactive features, demonstrations and some of the coolest LEGO® brands along with over 3 million BRICKS to play with….Our mission was to launch with exciting content to attract, innovate and enthuse the visitors. In 2015 adding a further date at NEC the show attracted over 60,000 fans.
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